Deputy Chairman of the Nine Mornings Committee, Lennox Bowman said a great effort is needed nationally to promote the Christmas season and the music which is produced by local musicians for that season.
He made this statement during the National Christmas and Nine Mornings Festival Prize Giving Ceremony, which was held at the Memorial Hall over the weekend.
Mr. Bowman noted that while the Festival continues to grow each year, he is of the view that there needs to be a greater appreciation for the reason why the festival exists.
Mr. Bowman is also appealing for more support to be given to the activities which take place during the Nine Mornings Festival.
He said this is important because most of what is showcased during the Nine Mornings Festival is unique to St. Vincent and the Grenadines and a greater appreciation is needed for these aspects of heritage and culture.
Deputy Chairman of the Nine Mornings Committee, Lennox Bowman.